London based InterCasino has launched a TV and digital campaign advertising a promotion that offers players the chance of winning a trip to space.
In an attempt to separate itself from competitors InterCasino launched this 3 month ‘Win a trip to space’ campaign that will be featured on TV, MSN Messenger and YouTube in order to draw in more players from their targeted demographic of 22 to 45 year old men.
This campaign is coinciding with a whole brand overhaul in which their website has undergone an overhaul.
The 3 month campaign features two men in a space ship together who find themselves in a number of comical scenarios. The strapline for the campaign is “Welcome to the extraordinary’.
Head of online and offline acquisition at InterCasino, Ryan Henderson, said: “This campaign puts InterCasino back on the map. We’ve focused on creating a truly engaging campaign, rather than the ‘me-too’ approach that the gaming sector so often suffers from.”
The ‘space’ competition is being run in partnership with Space Adventures.
